“We want to showcase this event globally and tell the world about the buzz in New Zealand”

The Rocket team put their heads together to think of what would have the biggest impact on the Auckland skyline to promote the America’s Cup in New Zealand. The answer was so simple: the Sky Tower.

After weeks of calculations for the shape of the tower, the Production team started to cut the 2.5 kms of 3M 30 series vinyl (removable with no residue left behind) in a massive jigsaw puzzle of 1200mm square pieces. A challenging project to apply, some 250 metres above the streets of Auckland in -5º wind chill factor. With 25 days in the factory producing the gigantic graphic and a 15-day installation effort, the project was completed.

• Americas Cup Sky Tower Promotion
• Americas Cup Sky Tower Promotion
• Americas Cup Sky Tower Promotion