Sub60
The Brief
To refresh the existing SUB60 brand to create a simple but strong message. The client also wanted to advertise the other lesser known services.
The Solution
Rocket presented a couple of new options to SUB60 using the logo in a large format, and further represented
the other services as smaller icons on the vehicles. Graphics were designed to fit a variety of vehicles from hatchbacks
to vans.
An order sheet was custom designed to be filled in by SUB60 and faxed to Rocket - because couriers need to be off the road for as short a time as possible the graphics are prepared
beforehand and then applied while the driver waits in our lunchroom - mostly within a two-hour timeframe.
Rocket also take care of replacement graphics for repaired vehicles.
