New Zealand Lotteries wanted to inject a new burst of life into Lotto. Excitement, fun and motivation were the key factors we were given. With that, we took the brand and pushed it to new limits.

The brand had colour and identity, but looked tired and was lacking presence. Rocket’s design experts set out to modernise Lotto and lift the visual value - the end result being an overwhelming burst of colour and brand recognition.

The logos in store were printed on 3M Digital materials with matte over-laminates applied to the front face. The logo was supported by a 3D blow molded, internally illuminated sign on the opposing wall to create the full visual package. The outcome was bold, colourful and raised the personality of the brand ten fold.

• Lotto - National branding and signage
• Lotto - National branding and signage
• Lotto - National branding and signage