Fresh 'n Fruity

The Brief

Fresh ‘n Fruity wanted to make a splash for the launch of their new product packaging. They were also looking to assist TV3 in building awareness for the Big Night In that raised almost $2m for KidsCan charitable trust.

The Solution

Rocket worked with ELEVENPR to create the celebrity Dunkathon in which Zoë Bell - NZ stunt woman - took the plunge into a giant yoghurt pot. This event drew a fantastic crowd and significant media coverage.

An aluminium frame structure and mesh banner system was designed and engineered by Rocket to withstand possible 70kph winds. Our team worked through the night to build and install the giant pot to be ready for the jump early the following morning. Earlier in the week 3D pots and marketing banners were installed to start people talking and create hype around the event.

  • Fresh 'n Fruity dunkathonFresh 'n Fruity dunkathon
  • Fresh 'n Fruity dunkathonFresh 'n Fruity dunkathon
  • Fresh 'n Fruity dunkathonFresh 'n Fruity dunkathon
  • Fresh 'n Fruity dunkathonFresh 'n Fruity dunkathon
  • Fresh 'n Fruity dunkathonFresh 'n Fruity dunkathon
  • Fresh 'n Fruity dunkathonFresh 'n Fruity dunkathon



More from Fresh 'n Fruity
Fresh 'n Fruity Super Fruits Truck