Grant Dalton’s positive yet demanding brief: "I want to look the best on the water, create me wow, nothing less!"

How can you fail with direction like that! 48 hours later, Rocket’s design studio came back with a winning design.

On a blank carbonfibre hull we masked up the first logo colours and worked backwards, finishing with the 2 block colours of Red and Black on the hull. Technically this proved to be a notable achievement - the end result was a seamless surface with no paint lips to disturb water flow along the side of the boat.

The aggressive, tribal graphic is an icon on the waters of the Mediterranean and works hand in hand with the branding of Emirates to give exposure in a global market.

• Emirates Team NZ TP52 (2009)
• Emirates Team NZ TP52 (2009)
• Emirates Team NZ TP52 (2009)
• Emirates Team NZ TP52 (2009)
• Emirates Team NZ TP52 (2009)
• Emirates Team NZ TP52 (2009)