“Give us a brand that we are all proud to say: it is truly Auckland”

Our design team wanted to portray a brand that was full of energy, colour and Auckland. The brand was to be responsible for covering a whole gamut of media for the radio station from letterheads and business cards, through to helicopters, building and vehicle signage.

33 Suzuki Swifts had partial body wraps, all being applied to them as fast as they could be supplied from arriving ships. The project highlighted the systematic approach that Rocket has bred into it from design through to production.

• Big FM fleet graphics
• Big FM fleet graphics
• Big FM fleet graphics