"I want people to swerve off the road and ask the question, what the bloody hell was that?!"

Our creative team plucked the idea of a road map with our client, which seemed most logical, as this vehicle was to track every road in New Zealand and record it within its hi-tech GPS computer system onboard.

Some 40 hours in design and 32 metres of 3M Controltac 180c digitally printed, the application team started the massive job of joining it all together on a 3 dimensional shape. Windows were laid up with one-way focus film to create an all-over look of a strong and bold graphic, being careful not to disrupt the driver’s vision. See our team in action throughout this project on YouTube.

Wheels were spray painted in DuPont 2-pot finish to add the visual power of the vehicle driving down every street in New Zealand.

Learn more about the GeoSmart project - Campbell Live reports.

• AA Geosmart Toyota Rav 4
• AA Geosmart Toyota Rav 4
• AA Geosmart Toyota Rav 4
• AA Geosmart Toyota Rav 4
• AA Geosmart Toyota Rav 4