Big FM
Give us a brand that we are all proud to say: it is truly Auckland
Our design team wanted to portray a brand that was full of energy, colour and Auckland. The brand was to
be responsible for covering a whole gamut of media for the radio station from letterheads and business cards,
through to helicopters, building and vehicle signage.
All the imagery has been printed on 3M Controltac 180c
for the interior and exterior signage with a playground of zany graphics to support the upbeat nature of the
radio station internally.
33 Suzuki Swifts had partial body wraps, all being applied to them as fast as they could
be supplied from arriving ships. The project highlighted the systematic approach that Rocket has bred into it
from design through to production.


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